It’s here the new entry level full frame mirrorless camera from Sony, its the Sony A7III aka A7M3. Sony refers to it as a basic camera but in my opnion there nothing basic about it. Except for leaving Canon en Nikon basicly with their pants down, seeing Sony basicly undercut both brands and added decent pro features at a $2000 pricepoint.

I recently switched from Canon (using a 5DM3) to Sony and started using the Sony A7II which opened up a whole new world for me. Yes the autofocus is not that fast on the A7II and battery live is not up to par with other brands (simulair specced dslr’s) but then again the AF is fast enough for what i use it for. Battery live is easlily fixed by turning off the wifi and nfc connectivity (airplane mode) and by using some extra batteries (off brand). Eye focus works just fine on the A7II just not in continuous mode.

In my option the Sony A7III is not a basic entry level full frame mirrorless camera but a “Baby A9″… check this video for more information…

The features that are lacking on my A7II which are eye auto focus in both single and continuous mode shooting en better battery live en better video options, thats the reason why I am going for the new Sony A7III.

Here are the specs:

  • 24.2MP5 35-mm full-frame CMOS sensor with back-illuminated design
  • Sensitivity range up to ISO 51200 (expandable to ISO 50-204800 for stills)
  • Fast Hybrid AF with 693 phase-detection and 425 contrast-detection AF points
  • High-speed continuous shooting of up to 10fps2 with AF/AE tracking
  • Eye AF works in both single- and continuous shooting
  • 4K HDR3 4 movie recording capability
  • Battery life (STILL IMAGES) which is good for Approx. 610 shots (Viewfinder) / approx. 710 shots (LCD monitor)
  • Viewfinder type is a 1.3 cm (0.5 type) electronic viewfinder (color), XGA OLED
  • Monitor type is a 2.95 inch (3.0-type) wide type TFT

Here’s a shot of the back of the Sony A7III:

External there are some good features which can be found on the flagship cameras like the Sony A9 and ARIII which are the “Nipple” for easy focus point control, added AF-ON button for those that want to use back button focussing. The movie record button has a new placement aswell compared to the former A7II which is a good bonus. And the jogwheel as like the top back dail has a more rugged feel making it easier to use both the controls. And lets not foget the dual SD (1x USH-I and 1x USH-II) cardslot.

Lets have a look at the top of the Sony A7III:

They only thing I noticed is that the mode dail is kept simple like the A7II unlike the A7RIII and the A9 that have a lock on their mode dail. Then again that no deal breaker for me, seeing I pay attention when use my camera 🙂

Why not go for the A7III with 42MP? I simple dont need it for the work that I do (mostly fashion, portrait and wedding photography), and the 24MP of the A7III would make my life a lot easier (RAW) workflow wise. Then again if I need to do a billboard then 24MP is enough to achieve a good result, if the need is there to work with 42MP then I will just rent a A7RIII.

For those that want to get their hands on a A7III checkout the following links.

Sony A7III (body only) Amazon
Sony A7III (body) with Sony 28-70mm f3.5-5.6 OSS Lens Amazon

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Feel free to leave a comment down below, let me know what your thoughts are, why not it’s free 🙂